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When Brilliant Products Meet Broken Messaging
The product delivers, but the pipeline is cold
Sellers repeat demos, but buyers don’t convert
You force the ICP fit, but churn follows soon
Introducing Kyndrev
We craft positioning and messaging that hits your target ICP’s pain points, creates urgency to act, and helps you reach more of the right customers with clarity and strong differentiation.
Who do we serve?
We partner with early-stage founders and marketing leaders to launch products that win. From ICP and market research to customer interviews, we build positioning, messaging, and sales enablement that drive demand.
Want to Get Your First Launch Right?
Bad messaging costs $50K/month in missed deals and eroded trust. Fix it internally in 6 months, or 8 weeks to ROI with us. Your call.
What's at risk?
Your product works. But your sales team defaults to feature demos, your website confuses visitors, and prospects ghost after "we'll think about it." Bad messaging costs $50K–$150K/month in lost deals.
Why Kyndrev at this stage?
You're seeking product-market fit, testing ICPs, setting go-to-market foundation. A junior PMM will iterate. An experienced one knows which experiments to run first.
The difference: 6 months of trial-and-error vs. 8 weeks to message-market fit.
Who this serves?
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First-time founders who've never worked with a PMM
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Technical founders doing sales themselves
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Teams burned by the last "marketing hire"
Scaling your PMM team, but stuck in hiring limbo?
PMM budget approved. Don’t wait 6 months to get momentum—let us start executing from week one.
What's at risk?
Your PMM search is at 2 months. Your launch is in 8 weeks. Sales needs new collateral. Competitive positioning sits undone. Waiting for the perfect hire means losing momentum, missing launches, and handing competitors the narrative.
Why Kyndrev at this stage?
We take the pressure off your plate so you can hire the right PMM, not the fastest one. A senior PMM embeds in your team immediately—driving launches, building positioning, enabling sales. When you hire, we hand off everything. Your new PMM inherits a foundation, not a blank slate.
Who this serves?
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GTM leaders who can't let critical projects slip (even though hiring is taking forever)
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For companies still searching for the right PMM fit
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Fast-growing startups where "waiting" means losing revenue
Too Many Priorities, Not Enough PMMs?
8 weeks to launch. Peak pressure hits, things slip through the cracks, and hiring is on freeze — we plug in senior PMMs within a week
What's at risk?
Three launches, enablement backlog, demand programs — and now a rebrand and conference with no headcount. When PMM becomes the bottleneck, pipeline slows
Why Kyndrev at this stage?
Senior PMMs embed within a week and own complete projects—no ramp time, no training overhead. We've run these exact plays before. Your core team stays focused while we drive the overflow work that can't slip.
Who this serves?
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GTM leaders watching their PMMs burn out
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GTM teams at growth-stage companies
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High-stakes moments that need senior execution, not junior support
At Kyndrev, we provide hands-on product marketing consulting that makes launches smoother and stories sharper. We help founders and marketing leaders unlock clarity, accelerate growth, and stay lean without the cost or commitment of full-time hires.
Our Mission and Vision
Kyndrev was founded by Rakhi Vipat after 11+ years of product marketing across early-stage startups, fast-growing scale-ups, and global enterprises. She saw the same pattern everywhere: companies either couldn't find good PMMs, couldn't afford them, or didn't know what "good" looked like.
Rakhi Vipat has launched, scaled, and optimized PMM functions across seed-stage startups to global enterprises—including Rocketium, Zenoti, BambooBox, and IBM.
Most product marketing failures aren't talent failures—they're clarity failures.
Kyndrev solves this. Our network of seasoned professionals brings the strategic insight and executional firepower you need to move fast or scale smart, depending on where you are.
Our mission: Help companies unlock the full power of product marketing—and help PMMs find work that energizes them. No confusion. No guesswork. Just the right expertise at the right time.
Let’s Build Impact Together
Leave us a message and we'll get back to you.
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